My name is Adrienne McElwain, and I have been working in Rocks and Minerals since I was 9 years old when my father bought his favorite rock shop to keep it open and see it grow! I started working with him day one and by the time I was 15 I was teaching geology with him along the Wasatch Front. I started teaching scouts, and in classrooms as a guest teacher. In 2008 I started The Crystal Festival as a way of bridging the gap between the brilliant Geologist and Mineralogists I looked up to, and the incredible healers and artists I had learned to call friends and colleges. In 2018 my father retired, and I started doing social media sales weekly on Facebook. Today I teach geology, run the Crystal Festival, and continue to grow a community focused on creating a happy place to rockhound online! 

My philosophy is simple: Rocks should be fun. Rocks were fun the first time my father took me rockhounding, they were fun the first day I got to go hang out at my dad's store. Rocks were fun when I decided to start Rock Show and I got the privilege of learning they were even more fun with friends! Rocks are fun today, and I cannot wait to share my lifelong love of rocks with you.